…isn’t that finest after all.
Have you seen or heard the ads about FairPrice Finest - NTUC FairPrice’s latest supermarket located at Bukit Timah Plaza where the now non-existent Yaohan was?
It was shouting about offering the finest selections of food where you can find in no other supermarkets in Singapore. Things like live oysters… square watermelons… a walk-in cellar. That’s about all I can recall.
Well you see, that’s about all the finest they’ve got.
The whole experience there was rather disappointing — it just seemed very much like a spanking new supermarket with very bright lights. That’s about all. It doesn’t exude or scream FINEST one bit.
So that teaches us marketers to go easy on what we shout about. We really shouldn’t be over-promising and under-delivering lest it results in disappointment.
twitter feeds- therecluse: words are ridiculously cheap.. 3, July 2008
- therecluse: stressed in anticipation.. and fearing the weekend might be burnt 3, July 2008
- therecluse: im munching on bee bee snack, very tasty orange colour envelope like crackers. -looks at paunch :( 2, July 2008
- therecluse: i is contemplating signing on.. -gasps 30, June 2008
- therecluse: am a new fan of the nivea for men energy ultra cool shaving gel w/ ultra glide technology that's cooling, invigorates and refreshes.. pfft 29, June 2008
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