I think I’m suffering from caffeine withdrawl symptoms. I’m feeling lethargic, have occasional headaches and keep thinking of coke. Maybe it’s just psychological. Read it off Starbucked: A Double Tall Tale Of Caffeine, Commerce and Culture, became consciously aware, and then the mind started running wild.

But nonetheless, it has been an interesting read as I come close to the end of the book. Taylor Clark writes in style and language a peasant like me can read and more importantly, sustain my ever-dwindling attention span. Written with a slightly light heart, the book covers varying topics from coffee history and culture, the Starbucks Experience, how Starbucks became such an “international juggernaut”, fair trade and even to employee benefits.

Quite a fun read if you wanted to know a little bit more about coffee, Starbucks (*$) and if like me, aspire to start a coffeeshop without an overdose of mind boggling language and boring technical jargon.


  1. A lot of changes at Starbucks this year. Seems with every effort to restore vitality to the business, they get a little further astray.

    The recent introduction of Pike Place Roast as the everyday brew seems to drawing a lot of criticism. At least, that seems to be the consensus of our visitors at the Gourmet Coffee Zone.

    http://blog.gourmet-coffee-zone.com/2008/05/26/starbucks-pike-place-roast-update/

    What’s your take on this milder brew?

    Mark Harris




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